On page SEO is the strategy of optimising individual webpages in order to rank higher and earn more relevant traffic from search engines. On page SEO refers to both the content and HTML source code of a page that can be optimised, as opposed to off page SEO which refers to links and other external signals.
Thus, On page SEO has changed a lot over the years, so it is important to be updated with the latest On page strategies.
Off page SEO even plays an important role as it refers to the techniques that can be used to improve the position of a website in any search engine for example Google, Yahoo, Bing. Off page SEO mainly refers to the ranking for your website’s web pages.
Some important On Page SEO strategies are mentioned below:-
Meta Tags –
A unique meta title & description for each web page is compulsory. For relevant meta tag, use targeted keywords so that search engines can pick up on it and to introduce users about the page. You must write a meta description in a user friendly way that is related to the page.
Post Permalink Structure –
An important On page metric is to make sure your URL is displayed correctly. To make URL search engine friendly, you can place your targeted keywords in the URL and do not use any special characters like commas, brackets, symbols, underscores, etc.
Heading Tags –
Heading tags are usually used to highlight several headings, sub-headings and other important points. In WordPress, the standard title tag is H1. More than one H1 tag is not necessary and for the segments of content, use H2 and H3 tags, but not too many. Google frowns on the excessive use of many H2 or H3 tags.
Keyword Density –
Aim to have the density of keywords in content. It should be around 1.5 percent using a variety of LSI keywords. It is a good strategy to write your main keyword once in the first paragraph as well as in the last paragraph.
Placing keywords in the “Alt text” and “image title” helps in making your content article more targeted and focused. Large images slow down your site speed and slow images never rank well on the search engines. So you need to add Alt txt with images and optimise the images for better SEO performance.
Internal Linking –
Always be sure to link your webpage with other webpages. Internal linking leads to visitors spending more time on your website, which will automatically distribute your page ranking to other site pages.
Write Quality Content –
Quality content is the major part of the optimisation process as more the quality content on the website the possibility of ranking higher is easier. So always optimise your website’s content and avoid duplicate content.
External Linking –
Linking to other external sites that are in the same niche of yours or of a similar topic is a vital part of the process of optimization. Remember to link to only trusted websites. Get here 10 very important quality link building ideas.
Robots.txt File –
Adding robots.txt file is the best practice, if you wish to instruct to web robots about the webpages which you needs to crawl or not.
A sitemap is a road map for users as well as crawler as HTML sitemap uses for visitors and XML for crawlers. This will help crawler to crawl your all important pages on website and indexed & ranked pages on search engines.
Site Speed –
To make any website fruitful, the site speed plays a very important role. A quick loading speed of website helps to stay visitors on website and motivate them to visit website again.